Cool Nations: Media and the Social Imaginary of the Branded by Katja Valaskivi

By Katja Valaskivi

Nation branding is the latest function of imagined nation-making within the background of countries. dealing with worldwide festival, nationwide decision-makers target to tell apart their nations from others by way of branding. a number of international locations have thought of the time period ‘cool’ compatible for describing a few essence in their country’s brand.

Cool countries. Media and the Social Imaginary of the Branded kingdom? traces the mediated ways that the transnational thought of "cool" has circulated from pop culture, type, and advertising into describing countries. The publication explores the commodification of the state, the shift to a promotional political tradition, and the position of media in contributing to the circulate of the belief of the Cool Nation.

The social imaginary of country branding takes its idea and practices from advertising, in contrast to previous imaginations in accordance with rules of democracy or citizenship. Cool international locations argues that "cool" is likely one of the autos in which the commodification of countries takes place.

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