Communicating Sustainability for the Green Economy by Lynn R Kahle,Eda Gurel-Atay

By Lynn R Kahle,Eda Gurel-Atay

With chapters written by means of specialists of their box, this quantity advances the knowledge of thought and profitable perform of promoting and selling environmental sustainability. a few specialists expect that the subsequent titanic development in enterprise will contain the fairway economic system. but, speaking sustainability to shoppers presents a collection of demanding situations for dealers that don't unavoidably stick to the entire principles of different varieties of advertising conversation. in lots of methods the concept that of sustainability demanding situations the middle beliefs of marketing intake. hence, this publication identifies for researchers and practitioners the boundaries that preserve consumers from accomplishing environmentally sustainable intake and locate how one can conquer these obstacles. The publication comprises issues such company ads method regarding sustainability, company social accountability advertisements, greenwashing, advertisements concerning values, persuasion and persuasion wisdom in sustainability advertising and marketing, social media and sustainability, and advertisements and public policy.

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