By Aleksandra Savicic
Die Untersuchung sollte erstens aufzeigen, ob die bewusste Platzierung von Markenprodukten in Filmen vom Fernsehpublikum wahrgenommen wird. Zweitens, ob sich die Zuschauer an die Produkte erinnern. Und Drittens, ob Product Placement das Publikum zum Kauf anregt.
Untersuchungszeitraum: 1. März 2006 - 26. Juni 2006
Methoden: Inhaltsanalyse (n=10 Kinospielfilme) und schriftliche Befragung (n=46 StudentInnen).
Auswertung: Statistikprogramm SPSS 14.0
Aus Sicht der interdisziplinär orientierten Kommunikationsforschung soll die Studie einen kleinen Schritt in Richtung Schließung einer Forschungslücke wagen. Denn: Unternehmen sehen im Product Placement ein software zur Umsatzsteigerung. Reese´s items z.B. verzeichnete nach eigenen Angaben nach dem movie „E.T.“ eine Umsatzsteigerung von 65%, purple Stripe Beer nach dem movie „Die Firma“ ein Plus von fifty three% und Ray Ban verzeichnete ohne parallel eine klassische Werbe-Linie verfolgt zu haben ein Umsatzplus von 25%. Tatsächlich aber fehlen aus wissenschaftlicher Sicht repräsentative Studien, die den Erfolg von Product Placement systematisch und objektiv messen.
Die vorliegende Studie soll deshalb Aufschluss darüber geben, welche Wirkung die Platzierung von Markenprodukten in Spielfilmen auf das Publikum erzielt und ob das Kaufverhalten durch Product Placement tatsächlich beeinflusst werden kann.
By Mehita Iqani
By Scott Wible
In Shaping Language coverage within the united states: The function of Composition Studies, writer Scott Wible explores the importance and alertness of 2 of the convention on university Composition and Communication’s key language coverage statements: the 1974 scholars’ correct to their very own Language answer and the 1988 nationwide Language coverage. Wible attracts from a wealth of formerly unavailable archived fabric literature to supply for the 1st time a finished exam of those rules and their legacies that proceed to form the worlds of rhetoric, politics, and composition.
Wible demonstrates the continuing relevance of the CCCC’s rules, relatively their position in influencing the hot, post-9/11 emergence of a countrywide protection language coverage. He discusses intensive the function the CCCC’s language coverage statements can play in shaping the U.S. government’s transforming into understanding of the significance of overseas language schooling, and he deals functional discussions of the regulations’ pedagogical, specialist, and political implications for rhetoric and composition students who interact modern debates in regards to the politics of linguistic variety and language arts schooling within the usa. Shaping Language coverage within the U.S. unearths the varied ways that the CCCC language guidelines have usefully educated educators’ specialist practices and public provider and investigates how those rules can proceed to steer students and lecturers within the future.
By Phyllis Abramson
On June 25, 1906 an occasion of little public significance happened. Fueled by way of well known temper and weather, and capitalized upon by means of the clicking, it grew to become the most well liked tale of the century. Phyllis Leslie Abramson's booklet recreates the social, political, and economy; the homicide; and the following trial that resulted in the manifestation of sob sister journalism. the tale was once prosaic: an insanely jealous guy murdered his wife's lover. The protagonists have been front-page fabric: Stanford White, well-known architect and womanizer; Harry ok. Thaw, scion of an influential relations; and the younger and gorgeous Evelyn Nesbit. 3 well-known newspapers selected 4 ladies reporters to supply day-by-day doses of tear-producing reportage. The sob sisters have been born.
Exploring the origins of sob sister journalism, Abramson first surveys turn-of-the-century the USA. She contains sections on industrialization, urbanization, immigration, the political weather, girls, the clicking, and manhattan urban, and offers biographical sketches of the 4 girl newshounds. The trial itself encompasses the most component to her booklet. daily court docket occasions trade with the sob sisters' genuine newspaper insurance. the quantity concludes with an research of the advance of sob sister journalism and the effect of this new journalistic kind. An appendix bargains a postscript at the lives of the protagonists and the sob sisters.
By Sharon Gerson,Steven Gerson
For classes in technical verbal exchange, technical writing, company conversation, and enterprise writing.
Technical conversation: procedure and Product, 8e via Sharon J. Gerson and Steven M. Gerson, offers a confirmed, whole method that emphasizes the writing procedure and indicates the way it applies to either oral and written communique. With an emphasis on actual humans and their technical communique, it presents whole insurance of communique channels, ethics, and technological advances. This version comprises details on dispersed groups, collaboration instruments, listening talents, and social networking. utilizing before/after files, genuine writing samples and skill-building assignments, the publication presents a stability of how-to guideline with real-world modeling to deal with the desires of an evolving place of work.
By Aaron J. Barlow,Robert Leston
This booklet seems at questions and solutions bearing on the association, utilization, and possession of data within the net age―and the effect of moving attitudes in the direction of details possession on inventive endeavors.
By Scott A. Kuehn,James Andrew Lingwall
The fundamentals of Media Writing: A Strategic Approach is helping readers improve the fundamental writing abilities conduct had to achieve 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media execs imagine and write in journalism, public family members, advertisements, and other kinds of strategic conversation. Authors Scott A. Kuehn and Andrew Lingwall have created accomplished writing versions to aid scholars triumph over their difficulties to find and constructing tale themes by means of giving them “starting issues” to start writing. the pro process Triangle version indicates scholars find out how to imagine severely concerning the viewers, the placement, and the message ahead of beginning a information tale or persuasive piece and the FAJA four-point version asks scholars a chain of questions on their tale kind (Fact, research, Judgment, or motion) to lead them to the ideal attitude or organizational constitution for his or her message. Rooted in classical rhetorical equipment, this step by step method permits readers to strategically technique every one writing job, regardless of the format.
By Gina Vega
This publication deals a modular set of chapters that spotlight particularly at the demanding situations on the topic of case writing. routines, worksheets, and coaching actions aid consultant readers sequentially throughout the whole technique of writing either a case and an instructor’s guide (teaching note).
Designed as an individualized workshop to help case authors to constitution their writing, this booklet combines the easy-to-understand, student-focused language of the 1st version with new fabric overlaying the most recent advancements and demanding situations on the earth of case writing. those include:
? a piece on writing circumstances in condensed time frames
? a brand new module on writing brief situations in a variety of formats
? a brand new module on turning learn papers into instructing tools
? a bit approximately becoming groups of perform in a university
? a selection of the scholar case writing module to incorporate a bit on case
writing for graduate students
? Twelve new worksheets
? an entire index to facilitate use of the book
Finishing the entire book’s assignments will bring about a whole case and instructor’s handbook that may be verified within the lecture room and submitted to a convention or magazine. The Case Writing Workbook is a needs to for the shelf of any educational or scholar engaging in qualitative examine and looking out to augment their ability set.
By A. Holmila